Contour Marketing & Media | New York | Contour Digital 360 Integrated Marketing Solution
Contour Marketing & Media is a marketing communications and design firm focused on blending proven strategies with emerging digital approaches in creative content development and design.
Contour Marketing & Media, Contour Digital 360, integrated marketing solution, marketing communications ecosystem, process improvement, print to digital applications, Contour Digital 360 Content Architecture, digital apps, Spotlight Package, Panorama Package, quality improvement,
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Our comprehensive integrated marketing solution involves a complete evaluation of an organization’s marketing communications ecosystem, with the objective to optimize by replacing key print and distributed material with engaging, content-centric digital applications. The result is more relevant customer communications, reduced print and production costs, and an efficient development process.

 

With Contour Digital 360, we align the right communications method with target markets and objectives, facilitate process improvement, and ultimately transform communications with a balanced mix of traditional and emerging media.

 

Whether your initial focus is to transform sales tools for a single product line or streamline all marketing communications across your organization, we can structure our approach to ensure you experience results right away.

WHY DO A 360?

EMPOWER SALES TEAMS

Boost sales performance with new digital tools to guide sales presentations. Simple, elegant, and feature rich, all adaptable to your preferred presentation device.

INDIVIDUALIZE CUSTOMERS

Present the perfect mix of information for a particular prospect. Increase relevance to customers with streamlined information from brochures, web pages, presentations.

REDUCE DEVELOPMENT COSTS

Contour's Digital 360 assessment yields significant opportunities to reduce printing and development costs, allowing budgets to be reallocated for digital applications.

TRANSFORM CREATIVE PROCESS

Our process helps you simplify and transform your strategy and execution for the creative development and design of all marketing material, print and digital.

OUR CONTOUR DIGITAL 360 SERVICE PACKAGES

With our Spotlight package, we address the needs of a particular product or department.

 

Our Panorama package involves a broader view of your entire marketing communications ecosystem, with added opportunities to improve the sales process, streamline materials, and reduce costs.

 

In both approaches, we provide our Contour Digital 360 Architecture to serve as your internal blueprint.

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BUILDING A CONTOUR DIGITAL 360 ARCHITECTURE

  • PLAN

    Develop a communications workflow for all targeted product lines, stakeholders, and access methods, such as print, intranets/portals, web sites, digital applications.

  • ASSESS

    Gain input from each layer of stakeholders in the workflow, evaluate all communications and access methods against objectives from the planning phase, and align.

  • BUILD

    Build a Contour Digital 360 Content Architecture detailing the rollout plan that will redefine the organization’s digital marketing ecosystem.

  • EXECUTE

    Launch initiatives for each project by product/service line, creating new digital and interactive pieces, revising existing materials, and eliminating overlap.

  • MEASURE

    Conduct formal assessments to obtain feedback from all stakeholders throughout the process, and revise rollout with targeted process improvements.